Why page loading speed beneficial for your website

Alright! So you now have a website and you also got the most relevant and non-plagiarized content written down. Great! But are you still facing challenges in scoring better ranks in the search results? Well the answer lies in the loading speed of your web pages. 

This is the outcome of the Google’s speed optimization update which considers loading speed as a parameter to improve the search ranking.  Google is undoubtedly the most usable search engine which keeps updating its algorithms to improvise the customer’s search experience. The attention span and patience of users has tremendously reduced over the years and measures must be taken to keep pace with the consumer needs.   

Slow loading speeds have a lot of drawbacks.

 1. Impact on Indexation

In general, slow loading pages have a negative impact on the indexation. Google bot allocates each website a specific crawl budget and has to crawl all the pages in the specified frame. Due to slow loading of web pages, it cannot crawl the site smoothly and leaving only some pages indexed.

2. Impact on Rankings

Slow loading pages is one big reason of low user engagement and increased bounce rates. Since google takes into account the behavioral pattern into account, the increased bouncing off leads to a decrease in rankings.

3. Impact on Conversion

There is a direct link between the loading time and the sales conversions on your site. A study carried by Walmart clearly indicated in the reduction in sales when the loading tie increased from 0-1 sec to 3-4 sec.

4. Website Impact on Mobile Devices

As per the recent research almost 25% of the internet traffic is coming from mobile devices and the trend is going upwards. As the average webpage size has increased to about 2MB, the performance of sites is bound to decrease on hand held devices. 

Thus it is most important to consider a light weight design while getting your new site developed. Contact us for a consultation on your site.